The 5 Must-Have Pages Every Service-Based Business Website Needs

So, you’ve got a business, a brilliant offer, and a vision to grow. But when it comes to your website… where do you even start? Whether you’re building from scratch or refreshing your online presence, having the right pages in place is the key to turning curious clicks into loyal clients.

Here are the 5 must-have pages I recommend for every service-based business website—designed to build trust, tell your story, and move people to action.

1. Home Page – Your First Impression

Your home page should welcome visitors, tell them what you do, and lead them into the rest of your site. Think of it as your storefront window—it needs to be clear, beautiful, and compelling.

Quick tip: Make sure you include a headline that speaks directly to your ideal client, a brief intro, a clear offer, and a strong call-to-action (CTA).

2. About Page – The Human Connection

People want to know who’s behind the brand. Your about page is where you get personal, share your story, and build connection. It’s not just about qualifications—it’s about values, mission, and why you do what you do.

Quick tip: Write this page like you’re speaking to your dream client over coffee.

3. Services Page – Your Offer, Clearly Packaged

This is where you shine. Break down your services in a way that’s easy to digest. Include benefits, pricing (if you're ready to share it), and a direct path to take the next step.

Quick tip: Use clear, engaging copy and don’t be afraid to name your offers—give them personality!

4. Contact Page – Keep It Simple, But Polished

It should be effortless for people to reach you. A clean contact form, email address, social links, and a note about your response time go a long way.

Quick tip: Add a personal touch—like a message that reassures them they’re in the right place.

5. Bonus: A Blog or Resources Page

If you're ready to go deeper, a blog can be a powerful tool to educate, inspire, and position yourself as an expert. It also boosts SEO and keeps your website dynamic. (Hint: You're reading mine now 😉)

Not Sure Where to Start?

This is exactly the kind of clarity I bring to my design work—whether you're using a ready-made template or creating something custom. Each of my website packages includes these essential pages (styled beautifully, of course) to help you grow with confidence.

✨ Ready to build a website that does the work for you?

Explore:→ 

Templates for the DIY route→ 

Semi-Custom Sites for a fast, done-for-you option→ 

Custom Design for the full VIP experience

Or book a Discovery Call and let’s find the perfect fit.