This is Why I am Here

And Why I’ll Always Believe in Starting Again

I’ve always believed in the beauty of starting over. In reinvention. In rising—not despite our age, our circumstances, or our responsibilities, but because of them. And this space, Rise with Evie, is born from that very belief.

For nearly 200 brands, I’ve been the designer behind the screen—building websites, refining visuals, shaping messages. But for a long time, I kept my own story quietly in the background.

Until now.

This is my why.

This year, I turn 60. I don’t have a husband to rely on financially, and I don’t have the kind of security that many women my age might hope for. But what I do have—without question—is determination. A fierce belief that it’s never too late to rise, to rebuild, and to create something beautiful and lasting. I’m building a life and a brand not just to support myself, but to show other women that your worth doesn’t expire with age—and your dreams don’t either.

For the past 13 years, I’ve been a carer for my beautiful 91year old mum. It’s been one of the greatest honours of my life—caring for her but I also know how much of my own life has been put on hold and it is time that I will never get back again but time that I will never get with her again.

At the same time, my two adult daughters and four grandchildren have been living with me. Our home full—of laughter, life, responsibility, and the ever present hum of multigenerational love. It’s not always easy to build a business in the midst of it all. But it’s in that space—of holding everything and still choosing to rise—that I found my truest sense of purpose.

Why I created this brand.

Because I know what it’s like to put others first, to feel like your dreams are on hold, and to wonder if it’s too late to begin again. Because I know the courage it takes to show up as you—when the world tells you to quiet down or fit in. And because I believe we deserve more than just a seat at the table—we deserve to design the room.

Evie Foster is more than my name—it’s my creative expression, my personal reinvention, and the home for everything I’ve spent a lifetime building: The Creative, where I bring websites and brands to life for other visionary women. The Collective, where I share stories, style, and reflections on what it means to rise, rewrite, and reclaim ourselves—at any age.

What I want for you and me too.

I want you to feel seen. I want your work to have a voice and your presence to have a home. And I want you to know that even in the middle of the chaos, caregiving, change, or reinvention—your dreams are still valid.

This is a space for building, creating, expressing, and starting again.

This is where I rise. And if you're here, I hope you'll rise with me.

Let's rise with intention!