BRAND new.

Evie Foster
May 11
2 min read

Updated: May 19

Coming into contact with so many incredible brands, I’m reminded time and again that we live in a world that deeply values creativity and aesthetic.

A beautiful brand can stop us in our tracks — whether it’s chic, minimalist, a little edgy, or completely unexpected. It tells a story without saying a word. And when it's right, it feels like magic.

Crafting those stories is one of my great joys. From first brief to final brand reveal, the process of shaping a visual identity that truly feels like you never gets old.

But let me ask you something...

When was the last time you looked at your brand — really looked — and felt that spark again?

Do you still swoon when you scroll through your site or social feed? Do you still hear, “I love your branding” on a regular basis? Does it reflect the woman, the business, the energy you’ve evolved into?

The Brand Glow-Up (Why It’s Not Just About Looks)

Sometimes, we hold onto our original branding like a baby blanket — because it was part of our beginning. But your business has grown. You have grown. And that means your brand may be ready for something more elevated, aligned, and unmistakably current.

Refreshing your brand doesn’t mean starting over. It means celebrating how far you've come — and aligning your visual identity with the woman you’ve become.

Take Aspire Hair Lounge as a perfect example.Formerly known under a different name, Aspire chose to completely reimagine their visual identity — and the result? A bold, modern, sophisticated brand that’s rooted in purpose. From the name to the colours to the tone of voice, everything now speaks to the calibre of service and style they deliver.

It wasn’t a rebrand out of pressure. It was a rebrand that matched their growth.

Is It Time for You to Elevate?

Here’s the thing:

If you feel like your brand no longer fits,
If your style has evolved,
If you want to attract a different calibre of client,
Or if you simply want to fall back in love with how your business looks and feels...

Then it may be time for a Brand Suite refresh — a chance to evolve without losing your essence.

And it doesn’t have to feel heavy. In fact, it should feel like a reward — a celebration of your consistency, your growth, your vision.