Evie Foster

FOR BRANDS

With decades of experience in marketing and the fashion industry, I finally decided to set out on my own — blending content creation, storytelling, and personal style to connect with women like me.

As a former plus-size model, fashion insider, and emerging influencer, I bring authenticity, elegance, and lived experience to every piece of content I create.

Over the years, I’ve learned that style is about far more than what we wear — it’s about how we feel in our own skin. After decades behind the scenes in marketing and fashion, and a career in front of the camera as a plus-size model, I know what it means to represent women who aren’t always reflected in the mainstream. That’s why I create the kind of content I want to see more of — honest, elevated, and full of substance.

I don’t do fast fashion or filler content. I create with care — for the garment, the woman wearing it, and the message it carries. Every post, reel, and story is a reflection of a real moment. A real woman. A life being lived in full colour. If your brand believes in making women feel seen, supported, and stylish at every stage of life, then we’re already aligned.

RELEVANT STATS

4,469

FOLLOWERS ON INSTAGRAM
EVIEFOSTERCREATIVE

40-60 y.o.

AUDIENCE DEMOGRAPHIC

603

FOLLOWERS ON INSTAGRAM
EVIEFOSTERCOLLECTIVE

137

FOLLOWERS ON TIK TOK

1.8k

AVERAGE POST REACH

UPDATED: 14 APRIL,2025

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About My Audience

My audience is made up primarily of women aged 38–65 who are style-conscious, brand-aware, and deeply connected to how they show up in the world. They shop with intention — favouring brands like Commonry, Natasha Gan, Karen Millen, Sussans and other labels that cater to not only style, quality, and confidence but also to size.

These women enjoy personal, informal content that feels like a conversation — not a pitch. They appreciate originality, honesty, and humour. They respond particularly well to my Reels and carousel posts, especially those that mix styling ideas with storytelling and a touch of real-life sparkle.

They’re women who have lived a little, know who they are, and want to feel good in their clothes. They follow me for inspiration, connection, and to see themselves represented — stylish, strong, and in their prime.